Why do I need a Pinterest application?

SocialOomph uses a multi-Pinterest-application approach that insulates you from undesireable posting behavior by other users and from erroneous account deactivations by Pinterest.

All third-party integration with Pinterest occurs via a Pinterest application (an application defined at developers.pinterest.com), and every application is owned by one and only one personal Pinterest profile. You could either develop and code your own service to operate your application, or you could use an existing service to act as your agent.

The SocialOomph service is the agent that acts as the operator of your Pinterest application.

This arrangement means you own the Pinterest application that posts to your Pinterest boards, and you use SocialOomph as the software engine to do that posting for you.

It holds the following benefits:

  • The Pinterest application belongs to you and only you can use it to post updates to Pinterest.
  • If any personal Pinterest profile (other than your own) is deactivated, your Pinterest application is not affected.
  • If any Pinterest application (other than your own) that also uses SocialOomph as an agent is restricted, deactivated, or deleted, your Pinterest application and your past Pinterest posts are not affected.
  • Your Pinterest application's reputation relies solely on your posting behavior and is not affected by any undesirable posting behavior of anyone else.
  • For Pinterest the benefit is that your Pinterest application operates within their rules and application management environment. In other words, they can enforce their policies and rules on your application with no impediment. Undesireable posting behavior can be identified and shut down much faster because it's not cloaked by the posting behavior of thousands of other users.
  • For SocialOomph the benefit is that erroneous deactivation of personal profiles, deactivation of or restrictions imposed on a Pinterest application, and undesireable posting behavior by one user does not affect our entire user base.

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